Here is a Flickr photoset containing images of signs containing unnecessary quotation marks. This is something that’s always bugged me. In a previous job, I walked to work every day, and I passed a gardening business. On the side of their trucks, they had the phrase A “cut” above the “rest”. I never figured out why “cut” and “rest” were in quotes. I just chalked it up to bad grammar — people who had never figured out when to use punctuation properly. I, on the other hand, have always been
anal pedantic about such things.
If I see Breakfast “burrito” on a menu, I read that as “It’s not really a burrito, but it’s kind of the same, so we’re calling it one anyway”. Generally, I just ignore the quotes, but you never know — it could be that they really do know what they’re talking about, and it’s really not a burrito. Just make sure that you use the little “finger quotes” signals when you order it.